Send til en ven   Udskriv14/9 2009 kl. 12:57
Send til en ven

Få tal på responsen

Den UK baseret producent af marketingværktøjer, GI Direct er gået i gang med at beta teste KODAK INSITE Campaign Manager (in english).

<

GI Direct beta tester i øjeblikket filstyringsprogrammet KODAK INSITE Campaign Manager, der tilbyder brugere en mulighed for dataanalyse af response rater i cross-media kampagner (in english).

LA HULPE, BELGIUM, Sept. 14 — UK-based direct marketing production house, GI Direct, part of leading integrated direct marketing and multichannel customer communications provider GI Solutions Group, is beta testing the KODAK INSITE Campaign Manager. Kodak’s innovative marketing campaign management software provides the company with a unified system of data analytics, cleansing, email blasts, personalized URLs (PURLs), SMS text and print. GI Solutions Group,  comprising three divisions - GI Direct, GI Insight and GI Solutions - offers a complete range of global business communications services, from customer insight, strategy and targeting development, to campaign execution and management, creative print and mail and response capture.

 

 

Robin Welch, Group Managing Director, GI Solutions Group, says:“Back in the 1990's, we were focused on direct mail, but since the turn of the century we have been developing our marketing support services in line with changing consumer habits and increasing environmental constraints. To deliver successful, cost-effective and ‘green’ marketing campaigns in today’s digital world means our customers’ databases must be focused and classified. This allows the different audiences to be carefully targeted with appropriate content, which in turn drives far higher response rates.

 

Full cross-media campaign support

“INSITE Campaign Manager provides better 'connective tissue' between GI Direct and our database marketing division GI Insight, and allows us to help our customers reach specific customer groups more quickly and in a more environmentally friendly way than ever before. We can now offer our customers full cross-media campaign support – including PURLs to entice prospects to their websites, as well as targeted email blasts, SMS messaging and mail drops – and help them promote their brand and products in a new and exciting way.”

GI Direct was established in the early 1990s and each year invests in the latest technology and equipment. The company has a full pre-media workflow from Kodak, including a KODAK MAGNUS 800 Platesetter and the latest version of KODAK PRINERGY Workflow System.  The company is situated on a 100,000sq ft site in Leicester, England, and employs more than 170 skilled personnel who service a diverse customer base. GI Direct covers direct mail and campaign management, transactional and critical mail, and election and security print and places a strong emphasis on environmental awareness. GI Direct has ISO 14001accreditation as well as FSC and PEFC certification and a long-standing relationship with the CarbonNeutral® Company.

 

Empowering customers with knowledge

Welch continues:“By using the sophisticated data analytics of the INSITE Campaign Manager, we can empower our customers with knowledge. By helping our customers research their databases and classify groups of people and geographies, they have a far better understanding of the demographics they’re targeting and can devise their marketing campaigns accordingly. By minimizing the amount of hard-copy material produced and taking advantage of cross-media initiatives, the result is more creative, more effective and environmentally friendly campaigns. The KODAK System has added significant value to our business and is already having a huge positive impact on our customers’ – some are reporting a four-fold increase in response rates, and at no extra cost.”

GI Direct also sees enormous potential in the TransPromo sector. The company has installed digital printing technologies so its customers can capitalize on this fast-growing market.“TransPromo is all about generating added-value. Bills and statements should no longer be considered unavoidable business costs, but instead be seen as tangible assets. By applying personalized data to transactional documents, you can turn them into highly effective communication and marketing tools.

“We have 14 personalized printheads working on a web press, and with KODAK INSITE Campaign Manager we can offer high-value TransPromo documents to companies in the utilities and financial sectors. 

“We have been investing in KODAK Solutions for the last six years and have enormous confidence in its technology,” concludes Welch.“Direct mail combined with effective data management is the way forward, both for us and our customers. KODAK INSITE Campaign Manager is an essential tool for all marketing campaigns. This technology will help us exploit many new commercial opportunities, and enable us to pass on huge cost savings to our customers.”

 

For more information, visit http://www.gi-solutionsgroup.com or http://www.creativeformats.com

 

Relaterede nyheder

Forrige123Næste

Packmarkedet • Odsgard A/S • Stationsparken 25 • 2600 Glostrup • Tlf: +45 4343 2900